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Post-Recession Business

Although the recession shows signs of easing up according to some experts, it doesn’t mean that your clients are going to be ready to shell out the funds for meetings like they used to. An incentive travel planner’s business may take a direct hit, where other event planners might take a bit of shrapnel or glancing blow. One thing is certain: business as usual will not be business as usual. Here are some things to think about for the days when the economy really starts to bounce back.

Your Prices

Although you probably have a temporary pricing structure for your clients that reflects the economic downturn, they may balk at a return to the old plan even if they are making more money. The reason? They are a little shell shocked. Who can blame them? You probably are, too, so hold your prices at the lower level for awhile. This sets you up for loyalty as well as return obligations, one of which is….

Advertising

Ask your client for a favor in return for recession pricing. Simply ask your client to help you out in return by recommending you to as many other businesses and people as he or she can think of who might do business. This helps you both. You increase business and your client increases standing with others.

Ask For Web Links

Links to your website are an important part of your search engine results. The more valid links you have, the more important your website will look to the search engines. Just make sure that you don’t get links from everyone out there. Also avoid link farms and link trading. Those can get you blacklisted.

Make the Little Things Count

One of the other thinks you can do to help your client is get them better value, especially if you are unable to keep your pricing down without setting up a cardboard box as your next office. Make sure you get them higher quality than they expect, better locations, and better service all around.

These are just a few of the ideas you can start with. Get creative and find ways to reach out to your post-recession clients to build loyalty.

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